Loud on
purpose.
PixMe USA's own stage: ink on volt, at full volume. Everything a partner or journalist needs to represent the brand. The logos, the colors, the type, the co-branding rule, and the one move that matters when the mark meets a photo.
We point at
the stands.
PixMe USA is the fan-experience layer for live events. We run the photo and video operation that captures the audience: the fans, the families, the people in the stands. Pro photographers work the venue, and through a QR scan plus face recognition each fan finds and keeps the professional photos they are in. The subject is always the crowd, never the athlete and never the field.
The Memory Engine for Live Events.
The brand's signature line. Use it as the descriptor in copy, captions and credits.
Always PixMe USA, or PixMe.
The pixelated "+" is a graphic element of the logo, never part of the name. Never write Pix+Me or PIX+ME.
Sporting, direct, human.
The tone is fan-first and in motion. Confident, never cold. The crowd is the hero in every frame.
A wordmark with a
camera built in.
The shutter sits inside the "p". Use the full wordmark whenever there is room: white on dark backgrounds as the default, black on light. The "p" alone works as the symbol.
Primary wordmark
White on dark is the brand default. On light surfaces, use the black wordmark. Keep clear space around it equal to the height of the "+".
The "+" is a graphic, never text
The pixelated "+" is the dot of the "i", part of the logo artwork. In writing, the name is always PixMe USA or PixMe. Never Pix+Me or any variant with a "+".
One mark, unmodified
Do not stretch, rotate, recolor or add effects. Use the supplied files at the right contrast for the background.
default Ink on volt
app icon & favicon Ink on paper
light backgrounds
- Use white on dark, black on light, at full contrast.
- Hold the clear space on all four sides.
- Use the symbol on its own for avatars, favicons and stamps.
- Stretch, rotate, outline or recolor the mark.
- Place the black wordmark on a dark photo with no contrast.
- Add a "+" into the written name.
Put the mark where
the photo goes dark.
Crowd imagery carries the energy. The mark only has to stay legible. Anchor it in a darkened corner, give it the clear space, and never let a bright or busy area swallow it.
The dashed frame marks the clear space. A scrim darkens the corner so the white mark holds at any image.
White wordmark in the top-left, on a darkened corner. High contrast, easy to read.
Symbol alone in a corner, with clear space and a soft corner scrim.
Black mark in the top-left of a dark frame, no scrim. It vanishes.
White mark in the top-left over a bright, busy area, no scrim. It fights the image.
- Choose the version that contrasts with the spot: white on dark, black on light.
- Add a scrim or pick a darker area so the mark always reads.
- Keep the mark in a corner or along the lower edge, clear space intact.
- Lay the mark over faces or the busy focal point of the photo.
- Use low contrast (dark mark on dark, light on light).
- Tint, add a box, or drop a heavy shadow behind the mark.
Deep black base.
Neon as signal.
Ink carries the system. Volt is the primary signal for one call to action or accent. Cyan is a secondary accent, used sparingly. Tap a swatch to copy its hex.
Volt and cyan glow on black. On white they fail as text: never set volt or cyan as body copy on a light background. There, volt becomes a button fill with ink text, and copy stays ink.
Jakarta shouts.
Inter speaks.
Plus Jakarta Sans carries the headlines, Inter carries the reading, Space Grotesk handles numerals and labels. All three are free under the Open Font License.
Fan
01 · 02
Your logo beside ours,
equal weight.
When a partner mark sits next to PixMe, both carry equal weight and the photo leads. Volt and cyan can clash with red-and-blue palettes, so on co-branded pieces the neon steps back to one accent, and the partner's color leads.
Partneryour mark A hairline divides them. Never a × or a +.
PartnerEqual weight, a hairline divider between the marks.
×PartnerNo "×" or "+" set between the two logos.
PartnerNever shrink the partner mark under ours.
PartnerNeon never floods a co-branded piece.
Take the
assets.
The logo, the symbol and the typefaces, ready to use. Keep the marks unmodified and follow the rules above.
Color
These assets are for approved partner and press use. Keep the logo unmodified, hold the clear space, and follow the co-branding rule. For anything else, or a vector wordmark, reach us at hello@pixmeusa.us.
Talk to us.
Media requests, partnership questions or a brand asset you cannot find here. Tell us what you need and we will get back to you.
Message sent.
Thanks for reaching out. We'll get back to you from hello@pixmeusa.us shortly.